What is inappropriate content?

Even with filters in place, kids can easily stumble across harmful content online—making honest, ongoing conversations about digital safety key.

May 18, 2025

Despite parental controls, children’s unprecedented internet access exposes them to harmful content, making open conversations about online safety essential. Children today have unprecedented access to the internet, which, while offering numerous educational and entertainment opportunities, also exposes them to inappropriate content. Such content can range from violent or sexual material to misinformation and hate speech. Often, children encounter this content accidentally, through search engines, social media, or messages from peers. Even with parental controls in place, it's crucial for parents to understand the types of harmful content their children might encounter and to engage in open conversations about online safety.

Internet Matters is a UK-based not-for-profit organization dedicated to helping parents and carers keep children safe online. Established in 2014, it provides resources, advice, and tools to navigate the digital world securely. Collaborating with industry leaders and child protection experts, Internet Matters aims to empower families to make informed decisions about online safety.

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