As children navigate their early teen years, they face increasing exposure to social pressures and digital risks—especially around sharing sexual images. This research highlights the urgent need to move beyond awareness and toward action by testing fresh, engaging approaches. It examines how different formats—like interactive games, peer-led discussions, and timely on-screen prompts—can better support children in making safer choices. The findings underscore the importance of context-specific, emotionally intelligent education that reflects the real challenges 11–13-year-olds face online.

Internet Matters is a UK-based not-for-profit organization dedicated to helping parents and carers keep children safe online. Established in 2014, it provides resources, advice, and tools to navigate the digital world securely. Collaborating with industry leaders and child protection experts, Internet Matters aims to empower families to make informed decisions about online safety.
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